Liverpool council has announced plans to build 10,000 new homes, highlighting the city’s urgent need for new housing to provide for its growing population. The council plans to set up a ‘commercially driven’ housing company to progress the work, which will be spread across sites owned by the council and by the private sector.

The £1 billion commitment was one of the cornerstones of Mayor Joe Anderson’s manifesto when he was elected in May 2015. He describes the ambitious program as the “biggest and boldest house building program, probably in Europe.”

Prime Centrum Business Development Manager Stuart Johnson comments,

“The commitment to build 10,000 new homes in Liverpool is much needed. The city’s ageing housing stock and increasing population have created a severe shortage of homes, meaning that long-term planning like this is required in order to give Liverpool’s residents the high quality accommodation that they both expect and deserve.

“The plan is also indicative of Liverpool’s attraction as a place to invest in property – housing shortages like this aren’t solved in a hurry, meaning that investors can be assured as to the long-term prospects of Liverpool’s property sector.”

While the Mayor’s plans will take some time to come to fruition, investors keen to buy in to Liverpool’s property market have some excellent opportunities available to them. Elegant buy-to-let apartments at Parliament Residence, located by the city’s stunning UNESCO World Heritage waterfront, are available from £109,900. The one and two bedroom homes enjoy a 22% early investor discount and 7% NET income per annum assured for the first three years.

Not only are the yields appealing when it comes to investing in residential property in Liverpool, but capital growth is also an attraction. The city was flagged as enjoying the fastest rate of house price growth in the UK in the May 2016 Hometrack UK Cities House Price Index, with a growth rate of 5.4%.


For more information, contact the Prime Centrum team and download the Prime Centrum Liverpool City Guide 2016 for free.


The Hometrack UK Cities House Price Index May 2016 has revealed that Liverpool is leading the UK when it comes to property price growth. The figures show a growth rate of 5.4%, reconfirming Liverpool’s position as one of the best cities in the UK when it comes to buy-to-let investment.

Stuart Johnson, Business Development Manager at Prime Centrum, which recently launched the brand new Parliament Residence development in Liverpool, comments,

“The Hometrack data confirms what those of us in the know have been saying for some time now – if you want to invest in buy-to-let accommodation in the UK then Liverpool is the place to be. Investment here has surged in recent years, with high end residential accommodation in the city centre proving particularly attractive. Liverpool is a leading UK city in many respects and buy-to-let investors are now enjoying the capital gains of their recent purchases.”

All eyes will be on the housing sector as the reality of Brexit sets in across the UK, but so far the Hometrack report has maintained a largely positive tone on the matter:

For investors in Liverpool, that makes for encouraging reading. The city – like much of the UK – is in the grips of a housing shortage and buildings like the iconic, waterfront Parliament Residence are helping not just to address that shortage but also to drive up standards across the private rented sector. Light, airy apartments offer spacious accommodation, while a sleek roof terrace with breath-taking views makes the most of the building’s setting by the UNESCO World Heritage waterfront.

Investment in Parliament Residence is available from £109,900 for a one bedroom apartment, with early investors enjoying a 22% discount and 7% NET income per annum assured for the first three years. With confidence in the UK’s property market remaining strong despite the whole Brexit debacle, and Liverpool leading the country’s house price growth, the time is ripe for buy-to-let investors looking for a location with excellent potential.


For further details please contact the Prime Centrum team. You can also download the brand new Prime Centrum 2016 UK Buy-to-let Guide free of charge.


Liverpool has rocketed to global attention in recent years as one of the UK’s most dynamic and forward-thinking places to do business. The city’s impressive regeneration has led to professionals from across the North West of England flocking there for the economic opportunities that life in Liverpool now encompasses. Now, the International Festival for Business (IFB) 2016 is cementing the city’s reputation as one of the top locations when it comes to commercial ventures with a global focus.

IFB2016 runs from 13 June to 1 July at the Exhibition Centre Liverpool. With HSBC, Google and BT partnering with the organisers to deliver the event, IFB2016 is offering the world’s largest ‘meet the buyer’ event, with state of the art networking and digital matching promising delegates unrivalled opportunities when it comes to making the connections they need to succeed.

The emphasis is very much on inspirational and aspirational business, which is perfectly in tune with Liverpool’s approach as a city, as Stuart Johnson, Business Development Manager at Prime Centrum, explains,

“You can see as you walk around Liverpool just how much the city has changed in recent years. The city has grown and developed with a host of stunning new buildings and cultural offerings, yet at the same time stayed true to its roots, celebrating its rich merchant history and of course its fabulous musical heritage. It’s a great city to do business in and clearly a natural choice for IFB2016.”

Liverpool’s commercial prowess has meant that competition for rental property in the city centre has increased hugely in recent years, as professionals and their families seek out prime apartments that are close to the central business and retail districts. One particularly popular area is the UNESCO World Heritage waterfront area, the location of the brand new Parliament Residence apartments. The area is just minutes from the central business district, the trendy Baltic Triangle and the celebrated Albert Dock region.

The choice of location means that those living in the spacious one and two bedroom homes at Parliament Residence will be able to access the best that the city has to offer, all within easy walking distance. They will also be able to enjoy spectacular views over the city and waterfront from the building’s private roof terrace lounge.

With tenant demand in the city centre rising and the Parliament Residence apartments offering a 22% early investor discount (prices are from £109,900 with 7% NET returns assured for three years), the 44 homes are expected to be snapped up fast – another key indicator of how important Liverpool is when it comes to exciting and fast-paced business opportunities.


For further details please contact the Prime Centrum team. You can also download the brand new Prime Centrum 2016 UK Buy-to-let Guide free of charge.


Data just released from Bilfinger GVA has shown that office lettings in Liverpool during Q1 2016 have shot up above the five year average. In total, the city centre office core saw some 90,000 sq ft of lettings during Jan – March 2016, compared to a quarterly average of 80,000 sq ft over the past five years.

The huge bump in demand for office accommodation in central Liverpool indicates growing pressure on the city’s housing stock. Not only was the Q1 2016 figure above average, but so too were the lettings figures during Q3 and Q4 2015, both of which were above 100,000 sq ft.

As new companies move into the thriving city centre – and existing companies expand the amount of space they lease – housing experts are watching closely to see the reaction of the local residential property market. Liverpool city centre living is much in demand, with young professionals and their families seeking a central location from which to live, work and play.

According to the January 2016 Liverpool Economic Briefing, private sector jobs in the city grew by 8.1% between 2009 and 2014 and the increased take up of office lettings in late 2015 and early 2016 indicates that this growth is continuing apace. At the same time, resident earnings have risen significantly: by 47% from 2002 to 2015, according to the briefing.

With more jobs available and more money to spend, many professionals have chosen to opt for a city centre lifestyle. This has created a surge in demand for Liverpool buy-to-let properties, particularly in and around the huge waterfront regeneration area.

As the business community continues to expand, the demand for such residences is expected to increase further, making Liverpool a particularly attractive city in terms of those looking for a profitable buy-to-let investment.

Contact the Prime Centrum team today for further details.


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